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Hammond’s Folly

I helped my copywriter friend with the branding for his music career.  
Hammond’s Folly is the stage name of scumbag/songwriter, Kyle Harrison.
Inspired by everyone from George Gershwin to Bruce Springsteen to Liam Clancy,
Kyle strives not to change the world with his music, but to make listeners shrug their shoulders and say, “meh.”

Client: Kyle Harrison

Art Direction/Design/Photography: Ezequiel Consoli