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ConEdison Rebrand





ConEdison might be one of the most hated brands by millenials,
and that might be because they do not speak to them in any way.

Not visually and none at all with their brand voice. So rebranding
it with a more youthful look and feel seemed appropiate.

Nevertheless, it was a challenge to keep the recognizable logo
that everyone already knows without changing the brand in a drastic way.